Important decision ahead – Warm market VS Cold Market

When you get involved with MLM you start to learn new terms e meanings that if no understood correctly will drive you to big mistakes that can cost you time or even your success. Warm Market and Cold Market is one of most important concepts that you should be good at it.

During your life in network marketing (or MLM) you will be in contact with these markets and you will need to make a decision:

a. Warm Market is the best market to start with.
This is the group of people that you have some kind of relationship already establish with them. It include your family, friends, co works, employees, employers, customers, people who you have regular contact and you respect them for what they do for you or for what they mean to you.

b. Cold Market is the best market to start with.
This is the group of people that you do not have any kind of relationship yet. They usually are unknown from you yet and you will need to find a way to reach them or even to know where they are and they know what you have to offer. Every business needs to approach this market but to do it some times demand time and money. In this market you do not expect sympathy or support.

c. Both are good but you need to learn how to deal with them.
This decision can be the one you would be think is the smartest one to take, but one moment. Some people will have problems with dealing with the warmer market because they are too attached to it, rely on it too much, or is so disconnect from it that is almost a cold market, maybe for this person this is not the best market to start with. For others the cold market is a big problem to start with because she/he doesn’t feel comfort addressing people they don’t know to the point to loose any chance of connection. Another thing to take in consideration is the size of the markets. Some people have an immense warm market and would not be able to approach the cold market from the beginning.

When you are stating in this business you should take this matters to your up line and discuss with him/her what would be your best start approach. Remember each one of them will come with specific difficulties that you will need to deal with. Get ready to confront them and do not let them put you down. You can do it.